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Friday Deep-Dive
Your voice, or theirs?
One piece this week, in the Deep Dive. AI is already in your office whether you've planned for it or not — and the words coming out of your shop are starting to reflect that. The two-hour exercise below is the cheapest insurance you can buy against your subscribers quietly noticing.
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Sound like yourself — even when AI helps you write
Subscribers don't pay for the news. They pay for your voice — the way you write the column, the way you sign off the renewal email, the way you handled the mill closing. AI is already in your office whether you've planned for it or not. The question isn't whether to use it. It's whether the words coming out of your shop still sound like your shop — or like every other shop in America plugged into the same AI. There's a two-hour exercise that keeps the answer in your hands, it's kind of fun! Here's the step-by-step, and what's at stake if you put it off.
Read the full post →
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That's the week. The big players are spending billions on infrastructure, and the practical result is that the tools we're building workflows around should get more reliable. That's good news for anyone who's already using these tools. And for anyone still waiting... honestly, I don't know what you're waiting for. The gap between papers using AI and papers ignoring it widens every week. We're as close in the technology gap today as we're ever going to be.
Trevor Slette runs Quadd.ai — AI tools built for publishers.
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— Trevor
Trevor Slette
Co-founder, Quadd.ai · 25-year newspaper guy
trevors@quadd.ai
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P.S. Tuesday's brief: Claude Design, more in-depth on how your publication can use it and more.
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Turn PDFs into publishable copy.
Court records, box scores, honor rolls, fair results, meeting minutes — the documents that should not eat up an afternoon. Quadd's Document Intelligence learns your paper's exact layout, then turns the messy files into clean, copy-paste-ready text. Court reports we used to retype for an hour now take three minutes. Same number, every time.
See how Document Intelligence works →
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